Egypt’s leading electronics and home appliance manufacturer, Elaraby Group, has officially opened a new branch in Nairobi as part of its strategy to tap into the East African market.
The Nairobi office marks the company’s first physical presence in Kenya and is expected to serve as a regional hub for distribution, sales, and after-sales services.
The move comes amid growing trade ties between Kenya and Egypt, as well as rising demand for high-quality electronics in the region.
Egyptian Deputy Ambassador to Kenya, Mostafa Saad, who attended the launch, said the expansion was encouraged by bilateral trade agreements, regional integration efforts, and Kenya’s access to global markets.
Elaraby Group CEO, Medhat Mahmoud, said Kenya’s dynamic and supportive business environment influenced the company’s decision to invest in the country.
The expansion is also expected to create job opportunities for Kenyans and strengthen commercial ties between the two nations.
