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Home»Business»How solo entrepreneurship hinders the growth of SMEs
Business

How solo entrepreneurship hinders the growth of SMEs

By By Graham Kajilwa and Sofia AliApril 23, 2025No Comments1 Min Read
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How solo entrepreneurship hinders the growth of SMEs
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Melvin’s International CEO Flora Mutahi. [Courtesy]

It is said that if you want to go fast, go alone; but if you want to go far, go together. By the look of things in the country’s business landscape, many entrepreneurs are interested in going fast, notwithstanding that they still want to go far.

And that could be the problem with the small and medium enterprise (SMEs) sector, where solo-entrepreneurship thrives, especially among micro enterprises.

Flora Mutahi, founder and chief executive of Melvin Marsh International, the 30-year-old firm behind the Melvins Tea brand, describes this as ‘the alone syndrome’.

It is said that if you want to go fast, go alone; but if you want to go far, go together. By the look of things in the country’s business landscape, many entrepreneurs are interested in going fast, notwithstanding that they still want to go far.

Published Date: 2025-04-23 06:00:00
Author:
By Graham Kajilwa and Sofia Ali
Source: The Standard
By Graham Kajilwa and Sofia Ali

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Crystalgate Group is digital transformation consultancy and software development company that provides cutting edge engineering solutions, helping companies and enterprise clients untangle complex issues that always emerge during their digital evolution journey. Contact us on https://crystalgate.co.ke/
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