Generation Z also seek properties that align with their environmental values. Land parcels near conservation zones, developments with tree-planting commitments, and those promoting rainwater harvesting or solar infrastructure stand out. [iStockphoto]

For decades, the trajectory of land ownership in Kenya followed a familiar path: save diligently, buy a plot on the outskirts of a town or city, and eventually build a family home, often long after retirement.

But this narrative is undergoing a dramatic rewrite, driven by a digitally native, financially cautious, and highly aspirational generation—Generation Z—alongside a rapidly growing urban middle class.

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For decades, the trajectory of land ownership in Kenya followed a familiar path: save diligently, buy a plot on the outskirts of a town or city, and eventually build a family home, often long after retirement.

Published Date: 2025-05-15 00:00:00
Author:
By Amos Kiarie
Source: The Standard
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