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Home»Entertainment»From policy papers to boxer briefs: James Masila’s double hustle story
Entertainment

From policy papers to boxer briefs: James Masila’s double hustle story

By Ronald KiprutoJune 26, 2025No Comments4 Mins Read
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From policy papers to boxer briefs: James Masila's double hustle story
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Briefly tell us who Masila is.

I’m a laid-back, purpose-driven chap with a mind that’s constantly in motion. I believe in building slowly but surely, brick by brick. I’m hardworking, grounded, and quietly ambitious. I also care deeply about doing impactful work and living life meaningfully, with a bit of style while at it! (chuckles).

Where and what did you study at university?

I studied International Relations and Diplomacy at Riara University. I’m currently pursuing a Master of Arts in Armed Conflict and Peace Studies at the University of Nairobi.

Your favourite and toughest unit?

Favourite? Easy—International Humanitarian Law. It really opened my mind to the global mechanisms that protect humanity during conflict. The toughest? Foreign Language. Let’s just say… my brain said “nope” in every class (laughs).

Best and worst lecturers?

Best? Definitely Teddy Musiga. He taught with heart, humour, and intellect. Worst? Honestly, I can’t recall any, it’s either memory loss or forgiveness.

Are you currently doing what you studied at university?

Absolutely. I’m a Programme Officer at New Partnership for Africa’s Development / African Peer Review Mechanism (NEPAD/APRM) Kenya, where I work on public policy, governance, and sustainable development. It’s directly aligned with what I studied and, more importantly, it gives me a front-row seat to real-world transformation. The exposure, network, and learning curve have been priceless.

How was campus life in general?

Campus life was beautifully balanced. I really enjoyed myself. Riara had some of the most amazing people—shout out to the Class of 2021! It was a season of memories, lessons, and real growth both in and outside the classroom.

How did you make money while on campus?

Interesting story… I sold phone covers and dabbled in clothing branding. But my backbone was my mum. Shout out to my mother; she held me down like the queen she is. I love her deeply.

How was dating life on campus?

I’ll keep it short. I learnt the hard way (laughs). We move!

Thoughts on campus relationships?

They can last, for sure, if there’s intention, honesty, and growth. But for most of us, campus love ended with campus.

Where did you hang out on weekends?

West Mall! It was the hot spot back then; you couldn’t tell us anything.

How did you spend your free time?

Mostly at home. My mum was strict, and honestly, it helped me stay grounded.

Classmates you’ll never forget?

Funani, Sam, Lolo, Janet, Ian, Sandra, Wanza, Sumaya, Shirley, Erick. Each of them left a mark in their own way.

How did you get into entrepreneurship while still doing corporate work?

Honestly, I’ve always had this fire in me not to settle. While I was still figuring things out, I kept applying, networking, and chasing both opportunities and ideas. That’s how I landed in the corporate world at NEPAD/APRM Kenya, working on governance and development programmes. At the same time, I knew I wanted to build something of my own. I’ve always been curious about business, so I started small, experimenting with clothing branding, then eventually launching Silz Apparel, my own underwear brand rooted in comfort, quality, and purpose. Corporate gave me structure. Entrepreneurship gave me vision. And pursuing both taught me that you don’t have to choose just one lane, you can create your own.

What challenges did you face when starting your brand, and what lessons did you learn?

Whoa! Plenty. From sourcing the right fabric and finding reliable manufacturers, to managing packaging, shipping delays, and brand visibility, it was tough. But it taught me resilience, patience, and the importance of community. And that perfection is the enemy of progress, so start anyway.

How do you balance your 8am to 5pm job with building your personal brand?

Discipline, planning, and passion. I treat my 8am to 5pm with professionalism, and my brand with the same seriousness. I’ve learnt to compartmentalise, delegate, and prioritise my health to stay sharp. Balance isn’t perfect, but it’s possible.

What does your future look like? What should people expect from Masila?

I see a future filled with love, growth, and meaningful experiences. I want to build a solid family, grow my business into a household name, travel the world, and most importantly, be genuinely happy. Life isn’t just about chasing success, it’s about creating memories, living with purpose, and surrounding yourself with people who feel like home. That’s the energy I’m walking into the future with.

Any word for young people?

Don’t let fear trick you into playing small. Try, fail, learn, and try again. Your path is valid, even if it looks different. And never forget: grace, kindness, and strategy will take you places.

Published Date: 2025-06-26 11:50:29
Author: Ronald Kipruto
Source: TNX Africa
Enterpreneurship Gen Z James Masila Silz Apparel
Ronald Kipruto

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