U.S. President Donald J. Trump has unveiled a limited-edition fragrance line dubbed “Victory 45-47”, signaling both his presidential legacy and future ambitions.
In a post shared on his social media platform Truth Social, Trump wrote, “Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success, for men and women. Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!”
The fragrances, one for men (in a sleek black box) and one for women (in a bold red), come in 100ml bottles topped with a gold figurine of Trump himself in a power pose, sitting atop a base featuring his signature.
The packaging is unmissably flashy, echoing the former president’s iconic branding; all gold, grandeur, and self-confidence.
“For Patriots who never back down, like President Trump. This scent is your rallying cry in a bottle. Featuring Trump’s iconic image and raised fist, this limited-edition cologne embodies strength, power, and victory,” reads a statement on the website which has already sold out the Christmas edition.
The President of the United States is now hawking ‘Trump Fragrances’ for $249 a bottle. pic.twitter.com/NcSTLad2Ln
— Molly Ploofkins (@Mollyploofkins) July 1, 2025
To wear the presidential scent, one will depart with Sh32,000.
The number “45-47” is a direct nod to Trump’s standing as the 45th President of the United States and his declared intention to return as the 47th in the upcoming election, an audacious branding strategy that blends politics, personality cult, and commerce.
The new line is available exclusively through a website that also features promo videos, testimonials, and purchasing options for fans and collectors alike.
While the scents themselves are yet to be reviewed by industry experts, the bold aesthetic has already made waves across both MAGA communities and pop culture circles.