Justin Bieber has released his new album , titled ‘’ Swag’’. The Canadian pop star took to social media to reveal his seventh album’s cover art and share images from the promotional shoot.
In a major marketing push, the album’s track list is also being displayed on billboards across iconic locations such as Times Square in New York City and Los Angeles.
The new record features a total of 20 songs. Themes of faith, love, introspection, and personal growth seem to echo through the names, with songs such as Devotion, Soulful, and Forgiveness reflecting Bieber’s continued embrace of his Christian beliefs.
According to BBC, the album arrives amid heightened public concern for Bieber’s mental well-being.
A widely circulated video from Father’s Day shows the singer confronting a paparazzi and declaring, “I’m a dad. I’m a husband. You’re not getting it. It’s not clocking to you. I’m standing on business.”
The clip has since gone viral and has now been sampled in one of the album’s tracks, Butterflies, which also features Red, Cash Cobain, and Gunna.
Bieber’s new music release follows months of social media posts where he voiced his frustrations over paparazzi intrusion.
His personal life has been under intense scrutiny, especially his marriage to Hailey Bieber. One post in particular drew attention for revealing an argument between the couple, even as he publicly celebrated her Vogue cover.
Lyrics from the song Daisies hint at tensions in their relationship with lines like, “falling petals do you love me or not” and “you said forever babe, did you mean it or not?”
Promotional images show Bieber cradling his baby son and posing with Hailey, reinforcing the family narrative.
The album also appears to pay homage to earlier hits, with Swag nodding to the 2012 hit Boyfriend through the lyric, “swag, swag, swag, on you.”
Fellow artists and fans have responded enthusiastically to the long-awaited project, with Big Sean commenting, “Yes!!!!” under Bieber’s post announcing the release.