Kenyan artist Nviiri the Storyteller has spoken out in support of NACADA’s new proposal to tighten alcohol regulations in the country, particularly those targeting youth access and celebrity endorsements.
Taking to Instagram, the singer-songwriter reflected on a past experience that changed his perspective on promoting alcohol.
“Siku ambayo nilifanya promo ya pombe Kayole nilihuzunika mno kujua wangependa chakula au hela na kazi, ndiposa ikawa safari yangu ya mwisho kutumika hivi,” he wrote, recounting how the promotional event left him disheartened.
Recounting the incident, Nviiri said residents were more in need of food or employment, not alcohol, a realisation that made him abandon such gigs.
“Chochote ambacho hakiwezi muinua mwenzako usije ukamdanganya ni kizuri!! (influencers)” he said.
His remarks came shortly after the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) announced sweeping proposals aimed at curbing underage drinking and reducing alcohol-related harm.
Among the proposed measures is raising the legal drinking age from 18 to 21, banning online alcohol sales and celebrity endorsements, and prohibiting alcohol sales near schools and churches.
In a statement shared on X, NACADA said the proposals are based on global best practices and scientific evidence.
The agency cited studies showing that delaying the age of first alcohol use can reduce risks of addiction, cognitive impairment, and risky behavior, especially since brain development continues into the mid-20s.
“Countries like the U.S., which enforce a 21-year drinking age, report lower rates of underage drinking, drunk-driving fatalities, and alcohol-related harm,” NACADA stated.
Using his platform, Nviiri urged fellow artists and influencers to be truthful and avoid promoting products they do not personally consume or believe in.
“Chochote ambacho hakiwezi kuinua mwenzako usije ukamdanganya ni kizuri {influencers},” he cautioned, highlighting the social responsibility that comes with influence.
He also encouraged creatives to trust in the financial value of their work without compromising their principles:
“Kama unaamini mziki inalipa, wacha kuuza kila kitu mbele yako.”
Nviiri concluded by reminding upcoming artists that “usanìi ni baraka na mwito ila si biashara tu”, adding that art is not just a business, but also a calling and a blessing.
His strong stance has drawn praise from fans and added a powerful voice to the national conversation around NACADA’s new proposals.