Sidian Bank team pose with the awards won at the 2025 Think Business Insurance Awards./HANDOUT
Sidian Bancassurance Intermediary Limited, a subsidiary of Sidian Bank, emerged as one of the top performers at the 2025 Think Business Insurance Awards held in Nairobi.
The firm was crowned the Most Customer-Centric Bancassurance Intermediary, a prestigious title that affirms its strong commitment to innovative, client-focused insurance solutions.
The annual awards ceremony, organised by Think Business, took place on Friday, July 4, at Serena Hotel in Nairobi.
It brought together industry leaders, including insurance companies, brokers, agents, and intermediaries from across the country.
In addition to its major win, Sidian Bancassurance also clinched three other accolades—1st Runner-Up for Best in Non-Life & Non-Embedded Products, 1st Runner-Up for Best in Life Products, and 2nd Runner-Up for Overall Best Bancassurance Intermediary.
Sidian Bank CEO Chege Thumbi hailed the wins as a reflection of the company’s dedication to excellence.
“We are committed to making insurance accessible and affordable, thereby enhancing the financial well-being of our customers across the country,” he said.
“These awards reflect the tangible impact of our efforts and fuel our drive to innovate further. As we execute our growth strategy, we remain steadfast in our role as the true Home of Biashara Banking.”
The awards underscore Sidian Bank’s focus on financial inclusion and innovation.
Through its bancassurance arm, the institution offers scalable insurance products tailored to meet the diverse needs of both retail and SME clients.
This, the bank says, helps foster long-term financial resilience and strengthens Kenya’s entrepreneurial ecosystem.
Sidian Bancassurance has positioned itself as a leading player in the insurance intermediary space by aligning its services with customer needs.
Its approach combines technology, personalised service, and flexible insurance products that are suited to Kenya’s dynamic business environment.
Founded with a mission to empower businesses, Sidian Bank has continued to expand its reach by opening branches in strategic locations near major business hubs.
The bank offers a wide range of financial services including trade finance, asset finance, business loans, and digital banking solutions.
These services are specifically designed to support the growth and development of SMEs—an area where Sidian has built a strong reputation.
The latest accolades further solidify the bank’s growing influence in the financial sector and reinforce its brand as a customer-first institution.
As the financial landscape evolves, Sidian Bank’s recognition at the Think Business Insurance Awards serves as a reminder of the value of placing customer needs at the heart of banking and insurance innovation.