When Rahul Ghosh, Enterprise Singapore’s Director for Africa and the Middle East, explains why his resource-scarce Southeast Asian nation is betting on Kenya, he starts with an unexpected metric – salon visits.
“Kenyan women are the largest consumers of hair extensions across Africa—more than Nigerian women,” he told Financial Standard in a recent interview. “They visit salons twice as often.”
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When Rahul Ghosh, Enterprise Singapore’s Director for Africa and the Middle East, explains why his resource-scarce Southeast Asian nation is betting on Kenya, he starts with an unexpected metric – salon visits.
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By Brian Ngugi