The majority of Kenyan consumers are now in survival mode as wallets shrink, reducing disposable incomes, a new study shows.
Consumers are increasingly spending less on essentials, with millennials and boomers increasingly shopping at discount, value, and lower-priced stores.
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The majority of Kenyan consumers are now in survival mode as wallets shrink, reducing disposable incomes, a new study shows.
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By Esther Dianah