Listed regional media company Nation Media Group (NMG) has reported a reduced interim loss for the six months to June 30, 2025, supported by significant cost cuts and growth in its digital business, even as turnover fell.
The group posted an operating loss before tax of KSh 48.7 million, an 85.9% improvement from the KSh 345.8 million loss a year earlier, and net loss after tax narrowed to KSh 41.7 million from KSh 260.2 million.Turnover slipped 5.7% to KSh 2.993 billion, reflecting continued pressure on the traditional print segment, but digital revenue rose 7.0% year-on-year, supported by a user base of 63.8 million.At the market open following the results release, NMG shares fell to the daily loss limit, dropping 9.85% to KSh 12.35.
Total assets stood at KSh 10.371 billion, slightly lower than the KSh 10.584 billion recorded a year earlier. Cash and cash equivalents declined to KSh 2.2688 billion from KSh 2.626 billion.
| Metric | June 30 2025 | June 30 2024 | YoY % |
|---|---|---|---|
Earnings per share improved to negative KSh 0.30 from negative KSh 1.50 in H1 2024. Cost of sales fell 9.2% to KSh 972.8 million, while operating expenses dropped 15.5%, driven by efficiency measures and increased digitization.
Market Reaction
The decline came despite the improved profitability metrics, with investors reacting to the continued top-line pressure and weaker cash position.
The group has highlighted gains in broadcasting audience share, ongoing investment in unified technology, and diversification of audience demographics as key pillars for long-term growth. The group aims to sustain digital momentum while maintaining a commercially viable print presence and expanding experiential and thought-leadership events.