Minister for tourism and wildlife Hon.Rebecca Miano, flanked by PS tourism John Ololtuaa and Chadwick Pelletier Founder and CEO DaVinci International Film Festival,during the launch of Film African on August 14th 2025 at Holiday Inn,Two Rivers Mall in Kiambu county. [Edward Kiplimo, Standard]
Kenya is on the brink of becoming the beating heart of African cinema.
At the stylish Holiday Inn, Two Rivers, an impressive assembly of industry heavyweights, visionary creatives, cultural leaders, and policy-makers gathered for the official launch of FilmAfrica, an ambitious new international film festival designed to place African storytelling firmly on the global stage.
The festival arrives with backing from the award-winning DaVinci International Film Festival (DIFF), one of Los Angeles’ Top 100 Best Reviewed film festivals.
Its Nairobi debut is set for 2026, with a commitment to return every year thereafter. In a poetic alignment of art and nature, the festival will coincide annually with one of the planet’s most awe-inspiring spectacles, the Great Wildebeest Migration, ensuring visiting filmmakers and guests experience Kenya’s magic both on and off the screen.
Speaking at the launch Cabinet Secretary for Tourism and Wildlife Rebecca Miano described FilmAfrica as “a purposeful declaration that the world is eager to hear Africa’s stories told through an African lens.”
She added: “Kenya is God’s gift shop to the world with our spirit of innovation, cultural diversity, wildlife, landscapes, pristine beaches, and warm people. FilmAfrica aligns perfectly with our mission to position Kenya as a premier global tourism destination and a thriving hub for the creative economy.”
CS Miano further stressed that the festival’s potential reaches far beyond cultural celebration. “Beyond its profound cultural significance, FilmAfrica is a catalyst for job creation, tourism growth, and skills development,” she said.
“Picture producers, writers, sound engineers, caterers, hotel staff, tour operators will all thrive from the opportunities this platform will bring.”
Organisers envision FilmAfrica as a dynamic fusion of artistry, enterprise, and national pride.
A central feature will be mentorship, ensuring lasting impact.
Miano spoke of seasoned professionals from both DaVinci’s global network and Kenya’s vibrant film community guiding emerging talent every step of the way — from scriptwriting and financing to production and navigating the complex world of international distribution.
For Kenya, FilmAfrica represents more than just a cinematic celebration it is a statement of intent. It’s about claiming space on the global cultural map, creating economic opportunity, and showcasing Africa’s narratives as they deserve to be told: with authenticity, pride, and a distinctly African voice.
FilmAfrica‘s inaugural year will delve into the rich and diverse world of Kenyan cinema. Experience this journey with a captivating 2-hour program at AMC, The Grove in Los Angeles, featuring a showcase of feature and short films.
It will also include a captivating panel discussion and a keynote address from industry leaders and representatives, offering valuable insights and fostering dialogue about the power of storytelling in Kenya.
Presented by Swahili Village Group, this new program is an opportunity to celebrate the unique voices and groundbreaking work of filmmakers from the region while enjoying a memorable evening of film, conversation, and celebration.
This new development comes barely two months after the Recording Academy, the powerhouse behind the Grammy Awards announced plans of establishing major operations in Kenya.
Recording Academy Co-President Panos Panay said in June that Kenya is uniquely positioned to build the ecosystem of supporting talents. With government support, growing international partnerships, and a vibrant creative scene already in motion, the groundwork is laid.