Kim Kardashian has appointed Diarrha N’Diaye, the Senegalese-American founder of the acclaimed clean beauty brand Ami Colé, as Executive Vice President of Beauty and Fragrance for her soon-to-launch Skims Beauty line.
The appointment, announced by The Cut and Cosmopolitan, marks a defining moment for inclusivity in the global beauty space.
In her statement, N’Diaye said, “I’ve been around the block, and I’m happy to bring this vault of knowledge to Kim’s beauty closet to work on a new wave of inclusive beauty for all. The sky really is the limit, and I want every little Brown girl to know that.”
N’Diaye has built a reputation for her commitment to creating melanin-friendly, minimalist products that celebrate natural skin tones and African heritage.
Through Ami Colé, she has become a leading voice for authentic representation in beauty, championing self-expression without compromise.
For Kardashian, whose Skims brand has already redefined shapewear through a message of comfort and inclusivity, bringing N’Diaye on board signals a deeper evolution, centred on authenticity and diverse global perspectives.
Beyond business, the move represents a symbolic victory for African women in global creative industries.
As anticipation builds for the launch of Skims Beauty, all eyes are now on what Diarrha N’Diaye will create under Kardashian’s powerhouse label, and how her influence will elevate the conversation around representation in beauty worldwide.