Rapper Lil Maina has partnered with Kenyan food platform KULA to launch a co-branded pizza inspired by his Sumbua Stunna movement. The collaboration marks a shift from traditional celebrity endorsements to artist-driven co-creation.
Speaking at the launch, Lil Maina said the pizza reflects the energy and vibe of the Sumbua Stunna era.
“We wanted something that tastes like energy, like a vibe with spice. That is the Sumbua spirit in real life,” he said.
He added that Kenyan Gen Z prefers participation over passive endorsements.
Tiri Murai, KULA’s Brand Strategist, said Lil Maina was involved in the creation process, from choosing toppings to flavour combinations.
“Every choice reflects his aesthetic. That’s not marketing, that’s artistry extending into a new medium,” she said, noting that the partnership highlights a broader cultural shift.
“Artists are becoming curators of experiences, and brands are moving from sponsorship to co-creation,” she added.
The KULA x Lil Maina pizza will be available across Nairobi through major delivery platforms.
Who is Lil Maina?
Born Jeremy Maina, he is a Kenyan rapper and entertainer born and raised in Nairobi.
He initially gained prominence as a content creator, making viral skits, including pranks on his grandparents, which helped him build a strong online following.
Kishash, his breakout single, achieved rapid commercial success and topped charts at the time, successfully catapulting him into the music scene.
His musical style is predominantly Genge, influenced by genres like hip hop and dancehall, and his lyrics often reflect real-life situations and the realities of urban life, blending Swahili, Sheng, and English.
Lil Maina is known for his vibrant presence and continues to evolve his craft, aiming to be taken seriously as an artist, as demonstrated by his debut album, Maisha Ya Stunna, which he released to solidify his foundation in the music industry.