As 2025 winds down, Kenyan promoter and publicist PrestaBlogs is looking back on a defining year, one that reshaped his trajectory and sharpened his ambitions for the global stage.
Far from being marked by a single viral moment, he says, the year has been built on a consistent stream of campaigns, cross-border collaborations and an evolving strategy that placed both artist empowerment and digital mastery at its core.h
He describes 2025 as “the particular moment,” noting that the diversity of artists and projects he worked with reflected the expanding vision of his brand.
Every campaign, from Nairobi to the UK and beyond, fed into a year-long run of momentum that tripled his reach from 2024, culminating in an impressive 1.5 million views and plays.
The year opened with rising singer Ila Nia, whose track Pon Me crossed the 100,000-view mark.
In February, he curated the Kiroho project, a cultural bridge linking Kenyans in the UK and those at home, whose lead track is also nearing six-figure viewership.
March saw him champion rap collective 23 Mob on Mahewa, another track quickly gathering traction. By October, he had engineered a high-energy pre-release hype wave for Nonini’s Jiamini, boosted by a clever TikTok push from Lenni.
But while the numbers speak for themselves, he is already firmly fixed on the future.
He hints at upcoming cross-regional collaborations, including a potential link between his artist Mistrii and Tanzania’s Dayoo, as well as a major project with veteran producer Beat Ya Keggah.
More importantly, he plans to scale his efforts in artist education. Having observed that many rising acts struggle with visibility, he has made SEO, a tool he calls the “hidden formula.”