How tech innovation is boosting access to insurance products

Many insurers in Kenya still rely heavily on brokers and agents to market their products. While this traditional model has been the backbone of distribution for years, it has also limited reach, especially in regions where digital and mobile-based solutions could greatly improve accessibility. 

Latest data from the Insurance Regulatory Authority (IRA) shows that by the end of 2022, Kenya had 11,400 agents and 176 brokers serving the entire industry. 

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`;
} else {
teaserEl.innerHTML = “”;
}

activeEl.innerHTML = “”;
paywallEl.style.display = “block”;

} else if (now >= saleStart && now <= saleEnd) {
paywallEl.style.display = “none”;

var diffToEnd = saleEnd – now;
var totalSeconds = Math.floor(diffToEnd / 1000);
var days = Math.floor(totalSeconds / (24 * 3600));
var hours = Math.floor((totalSeconds % (24 * 3600)) / 3600);
var minutes = Math.floor((totalSeconds % 3600) / 60);
var seconds = totalSeconds % 60;

activeEl.innerHTML = `

Offer ends in…

${days}Days
${String(hours).padStart(2,’0′)}Hours
${String(minutes).padStart(2,’0′)}Minutes
${String(seconds).padStart(2,’0′)}Seconds

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`;
} else {
teaserEl.innerHTML = “”;
activeEl.innerHTML = “”;
paywallEl.style.display = “block”;
}
}

function formatTime(ms) {
let totalSeconds = Math.floor(ms / 1000);
const days = Math.floor(totalSeconds / (3600 * 24));
totalSeconds %= 3600 * 24;
const hours = Math.floor(totalSeconds / 3600);
totalSeconds %= 3600;
const minutes = Math.floor(totalSeconds / 60);
const seconds = totalSeconds % 60;
return `${days}d ${hours}h ${minutes}m ${seconds}s`;
}

updateFlashSale();
setInterval(updateFlashSale, 1000);

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Many insurers in Kenya still rely heavily on brokers and agents to market their products. While this traditional model has been the backbone of distribution for years, it has also limited reach, especially in regions where digital and mobile-based solutions could greatly improve accessibility.
 

Follow The Standard
channel
on WhatsApp