Khaby Lame one of the world’d most followed social media creator has recently struck a deal worthy shillings 125 billion with Rich Sparkle Holdings and gave full consent to creating his AI-powered digital twin.
This virtual twin will be able to create a life-size replica of a human
Under the agreement, Rich Sparkle Holdings is authorised to use Lame’s personal brand, facial identity, voice, and behavioural patterns to build a life-size, AI-generated version of the creator.
This synthetic twin will be capable of producing multilingual content, appearing in virtual events, and participating in livestreams effectively functioning as a digital doppelgänger of the influencer.
Khaby Lame rose to global fame after losing his factory job, turning to short-form videos that relied on silent comedy and expressive gestures to mock overly complicated “life hack” videos. What began as a creative outlet quickly evolved into a cultural phenomenon, earning him more than 77 million followers on Instagram and 160 million followers on TikTok, making him one of the most influential figures on social media.
Beyond simply mimicking his appearance, the AI twin will be designed to create scalable, multilingual content, opening new possibilities for global campaigns without the physical limitations of traditional influencer work. This development signals a major shift in how creators can monetise their identity in the age of artificial intelligence.
Widely regarded as one of the largest deals ever involving an influencer’s personal brand, the agreement positions Khaby Lame as a defining figure in the next phase of AI-driven media.
As digital replicas become more sophisticated, this partnership could fundamentally reshape how audiences engage with creators and how brands allocate marketing and campaign budgets in the future.