Dogs once kept primarily for security are increasingly treated as family members driving demand for science-based nutrition, preventative healthcare and structured daily care.
Across urban centres, younger pet owners are redefining what it means to keep a dog.
The traditional ‘mbwa kali’ which basically meant for security, is gradually giving way to the “fur-baby”, a companion whose wellbeing is closely tied to household lifestyle, spending and identity.
The change reflects trends where pets are often positioned as central figures in modern family life.
Lifestyle labels such as the DINKWAD model (Double Income, No Kids With A Dog) are gaining visibility among young professionals in cities such as Nairobi.
Experts say the emotional shift has not always been matched by informed care.
Veterinary professionals warn that many owners continue to rely on traditional feeding practices such as table scraps and raw meat, despite growing evidence that these habits can harm animal health.
Modern pet care, they note, is increasingly guided by three core pillars: holistic nutrition, preventative healthcare and behavioural wellness.
“Pet size, age and activity level should always guide feeding decisions,” says Reema Doshi-Lewis, a consultant at PetStore Kenya, noting that feeding based on habit rather than science can lead to long-term health problems.
Nutritional needs vary significantly across life stages and breeds. Puppies require nutrient-dense diets to support growth, while senior animals may need fewer calories and joint support.
Smaller breeds, which typically have faster metabolisms, are particularly vulnerable to blood sugar fluctuations if diets are not properly balanced.
Human food also presents risks. Salt, spices and additives common in household meals can contribute to digestive disorders and obesity, while poorly handled raw meat may expose pets to harmful bacteria and parasites.
“Feeding should be intentional, not incidental,” Reema adds. “A structured, complete diet designed for your pet’s life stage is one of the simplest ways to protect their long-term health.”
As awareness grows, more owners are turning to specialised diets designed for life stage, breed size and activity level.
Preventative healthcare is also becoming a central focus. Routine vaccinations, parasite control and regular veterinary visits help detect illness early and reduce the risk of disease spreading within households. Fleas, ticks and internal parasites can affect both animals and humans, particularly children.
“Prevention is always better than cure,” Doshi-Lewis says, emphasising that early care is often less costly than treating advanced illness.
The shift from basic ownership to intentional pet parenting reflects broader changes in Kenyan society, including evolving family structures and increased attention to emotional wellbeing.
Industry players say the trend is also reshaping the pet economy, with rising demand for grooming services, premium nutrition and preventative products.
According to PetStore Kenya, these are some fundamental checklist for any dog owner
The Meat Balance: While meat is a vital protein, it is challenging to balance correctly at home. To avoid nutrient deficiencies (such as taurine and minerals) or risks associated with inconsistent sourcing, choose scientifically formulated, premium nutrition for complete 100% nutrition or find resources to guide you on how to balance your homecooked or raw meal from a qualified pet nutritionist.
Specific Formulations: Look for functional ingredients like L-Carnitine for heart health and Omega-3 fatty acids for a shimmering, healthy coat.
Feeding Frequency: Due to their fast metabolism and small stomachs, small breeds do better with two to three small meals a day to prevent blood sugar dips.
Grooming & Hygiene: Brush your companion 2–3 times a week and bathe them every 3–4 weeks with specialised dog shampoo. Clean ears weekly and trim nails every 4–6 weeks to prevent infection.
The Essentials Kit: Invest in stainless steel bowls, a comfy bed, and quality grooming and always take your pet with you when selecting a harness to ensure a snug,comfortable, and safe fit.