Kakamega chicken traders wait for customers on December 18, 2025. [Benjamin Sakwa, Standard] The festive season is a time when Kenyans travel more, spend more, and buy more. Homes are restocked, gifts are exchanged, vehicles cover long distances, and online shopping peaks. It is a season defined by generosity and urgency in equal measure. Yet it is also the period when counterfeit goods find their easiest entry into the market—hidden behind discounts, speed, and pressure to deliver joy quickly. Many Kenyans may not relate to technical concepts such as intellectual property. But everyone understands authenticity. We know the difference between…