After decades of operating a closed financial system, Ethiopia is entering a new economic era with the establishment of the Ethiopian Securities Exchange (ESX). The idea of a functioning capital market in Ethiopia is no longer a future vision; it’s taking shape today. With the regulatory groundwork laid and companies preparing for listing, all eyes are on how the market will take off. But among all this expectation, one critical question is:’’ how ready are Ethiopian retail investors to actively participate in this new financial frontier?’’ Capital markets are engines of economic growth, connecting businesses that need funding with individuals…