Exposure to tobacco advertising, especially through digital platforms is rampant, and flavored products like nicotine pouches continue to appeal to younger audiences. In 2023, Kenya’s Ministry of Health made a bold policy move: the introduction of updated Graphic Health Warnings (GHWs) for all tobacco and nicotine products. These warnings were designed to cover 30 per cent of the front and 50 per cent of the back of product packaging, with rotating visuals that highlight the severe health consequences of tobacco and nicotine use. The regulations aimed to address the shortcomings of the static, outdated warnings introduced in 2016 and to include…