Kenya’s tourism sector has shown consistent growth in recent years, majorly driven by targeted marketing, diversified offerings and the adoption of digital platforms that have made travel easier and more accessible. In 2024, the sector brought in Sh452 billion, up from Sh377 billion in 2023, an equivalent of 19.8 per cent increase, according to the Tourism Research Institute (TRI). However, this growth remains heavily reliant on traditional tourism pillars: safaris, beaches, and business or conference travel. In 2024, over 70 per cent of the Sh2.4 million international visitors came for these purposes, with leisure and coastal experiences making up the…