If you’re a business owner like me, one of the things we all share is the desire to be the best in our line of work. Correction: the best of the best. You want to be a truly exceptional company in your industry, one that outperforms, outdelivers and outshines your competition, winning the race not just because you’ve trained and prepared for it, but because you genuinely stand out from the crowd. In other words, you want to be the unicorn (in the figurative, not the financial, sense) among all the other horses, ponies and zebras running in your field. That’s…