Britam Connect Evah Kimani at the launch of Britam’s Female Wellness Cover, Malkia in November 2024. [File, Standard] Kenya’s gig economy is booming. From digital boda riders and online tutors to creatives, coders, and consultants, more Kenyans are ditching the traditional nine-to-five and embracing flexible, independent work. The numbers tell the story. According to a 2022 Mastercard Foundation and KEPSA report, about 1.9 million people now work in digital and digitally enabled jobs—up from 638,000 in 2019. The World Bank projects that Kenya’s digital economy will grow to $23 billion (2.968 trillion) by 2025, creating thousands of new opportunities. Clearly,…
