Author: By Frankline Okata

Why upskilling MSMEs is key to unlocking Kenya's economic future

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MSME owners still lack the knowledge and skills needed to fully leverage digital technologies. [Courtesy] Kenya’s economy is driven by thousands of small businesses that power our markets, serve our neighbourhoods, and quietly innovate at the heart of our communities. Growing up, I vividly remember seeing a wholesale shop in my village. For years, this shop functioned with a landline, a calculator and a ledger book. Tracking its daily sales or separating personal and business income was a struggle. Though the shelves were always stocked, the owner often ran out of cash flow before the month ended, forcing him to…

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