Typically, for safari bookings in Kenya, guests used the traditional way of contacting tour operators, who coordinated lodges, guides, transport, and park permits. While this model was important for years, the digital era has drastically reshaped how travellers discover, compare, and purchase experiences. In today’s mode of booking, a traveller only experiences safari booking services online. The shift has made the system more fast, transparent and transparent to interact with your phone. Follow The Standard channel on WhatsApp This shift is visible in broader tourism statistics. In 2024, Kenya recorded 2.39 million international arrivals, representing a 14.6 per cent increase…