Masai Mara/ FILEFor years, safari bookings in Kenya followed a traditional path: guests reached out to tour operators, who coordinated lodges, guides, transport and park permits. While this model remains important, the digital era has radically reshaped how travelers discover, compare and purchase experiences. Today’s traveler expects safari access to be as seamless as booking a flight or hotel room; fast, transparent and mobile-first.This shift is visible in broader tourism statistics. In 2024, Kenya recorded 2.39 million international arrivals, representing a 14.6% increase from 2023 and generating Sh452 billion in tourism receipts. At a continental level, the African safari tourism…