Kenya’s economic story is one of resilience and ambition, shaped by both promise and pressure. Across the country, households are navigating an increasingly complex financial landscape. Inflation is steadily eroding purchasing power and evolving tax policies have left many with less to save or invest. Traditional safety nets are under strain, revealing a growing vulnerability across income levels. This reality reflects what experts call a “protection gap”, the space between the risks people faces and the safeguards available to them. That gap widens with every medical emergency, loss of employment or business disruption that leaves families scrambling for support. While…