The rise in flavoured nicotine products, coupled with aggressive social media marketing and internet sales, is creating a new wave of addiction. Last week, Chiromo Hospital Group hosted an event centered on vaping as a harm reduction strategy. I chose not to attend—not out of indifference, but principle. To accept harm reduction as legitimate in the context of nicotine addiction is to fall into a trap laid by industry actors, dressed as public health champions.For a hospital owned and run by a leading psychiatrist to publicly embrace this position is a deep disappointment. Medical institutions should be the last bastion of…