Kenya’s entertainment economy has entered a new season of growth. Mobile data use has expanded, streaming habits continue shifting and live events now draw larger and more diverse audiences. Yet, the local businesses that stand to benefit the most from this momentum are not the ones shaping the sector. Follow The Standard channel on WhatsApp While some local brands sit close to the culture, many have not taken up the space that their consumers expect. Kenya’s entertainment sector growth really needs homegrown leadership. The kind that understands our tastes, our spending patterns and our lived experiences. I reckon many people…