The future of marketing is about building genuine connections, providing real value, and standing for something meaningful. [iStockphoto] Every day, consumers are bombarded with over 5,000 marketing messages. Are you just adding to the noise, or are you cutting through? The old playbook of blasting ads and hoping something sticks is dead. Welcome to the new era of marketing: connection. The Covid-19 pandemic saw many businesses shift to digital platforms, but simply having a website or social media presence isn’t enough anymore. Today’s savvy customers demand personalised experiences and authentic engagement. They crave value, not just sales pitches. So, how…