Tourism CS Rebecca Miano. [File, Standard] Kenya has set itself an ambitious but achievable target of attracting at least five million international tourists a year by 2028. This is not a vanity number. It is about higher tourism earnings, more jobs and positioning tourism as a serious pillar of inclusive economic growth. Whether the country reaches that target will depend less on national slogans and more on what county governments choose to do next. Tourism, in practice, is a devolved opportunity. The national government can set policy, coordinate strategy and market Kenya abroad, but the experiences tourists actually consume sit…
Author: By Rebecca Miano
Tourism CS Rebecca Miano. [File, Standard] Kenya has set itself an ambitious but achievable target of attracting at least five million international tourists a year by 2028. This is not a vanity number. It is about higher tourism earnings, more jobs and positioning tourism as a serious pillar of inclusive economic growth. Whether the country reaches that target will depend less on national slogans and more on what county governments choose to do next. Tourism, in practice, is a devolved opportunity. The national government can set policy, coordinate strategy and market Kenya abroad, but the experiences tourists actually consume sit…
Protesters hang on an administration police lorry along Thika Road during the Gen Z 1st anniversary led protests on June 25, 2025. [David Gichuru, Standard] Kenya! We are a land of breathtaking beauty and abundant promise. Follow the The Standard channel on WhatsApp From our world-renowned wildlife parks teeming with majestic animals, to the snow-capped peaks of Mount Kenya and the pristine beaches along our stunning coastline, our country offers a unique and diverse experience to visitors. We are the proud home of the great wildebeest migration — one of the seven new wonders of the world — and our…