At the start of a new year, many people set financial targets, often centred on saving toward specific goals. Yet for many households, these plans collide with reality. Rising living costs, shrinking disposable incomes, and the complexity of many savings and investment products can make consistent saving feel out of reach. One approach that has gained attention is the 52-week savings challenge, a structured but flexible way of building a savings habit over time. Instead of committing a large lump sum upfront, the challenge breaks saving into small, manageable weekly amounts that gradually increase over the course of a…