For a long time, premium draught beer was something you would only find in niche craft bars and a handful of high-end urban outlets. These establishments invested heavily in custom barrel displays and specialized cooling systems to set up their draught bars. The experience was exclusive, like a hidden ritual for those who knew where to go, making it distant for the average consumer. Until recently, premium draught beer was confined to niche craft beers and a select few high–end urban outlets. These venues made significant investments in custom tap and specialized cooling systems, creating an exclusive experience that felt…