Bien, Njerae, Mutoriah leading Kenya’s Gen Z music revolution, data shows According to Spotify’s data on Kenyan listeners, local artists such as Bien Aimé Baraza (Bien), Njerae, Mutoriah and Charisma are rising fast as young audiences blend homegrown sounds with global hits. Since entering the Kenyan market in 2021, Spotify has become one of the leading platforms for digital music consumption, especially among young audiences. Over the past five years, Kenyan users have continued to stream global superstars, with artists such as Drake, Chris Brown, Future, Burna Boy and Travis Scott among the most played on the platform in the…
