Author: Winfrey Owino

TikTok’s 2026 trend report explains why real content now wins online (photo courtesy) Forget lip-syncs and choreographed dances; TikTok is changing the game again. According to the TikTok 2026 Trend Report, the platform is pivoting away from glossy, aspirational content toward raw, real, and unfiltered human stories. Users no longer just scroll, they are on a hunt for authenticity, curiosity, and emotional connection, forcing brands and creators to rethink how they capture attention in a crowded digital world. The report, released globally this month, warns that passive scrolling is over. Impulse purchases are fading, and audiences now demand context, proof,…

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