The Kenya Rugby Union has been boosted after inking a Ksh.10Million sponsorship deal with Kenya Breweries Limited.
The sponsorship will go towards the orgnisation and holding of the 2025 Kenya Cup semi final and final matches.
KRU CEO Thomas Odundo expressed underscored the importance of the partnership saying it will help in elevating the players and fans experience alike.
“We are incredibly grateful to KBL and Tusker for their unwavering support of Kenyan rugby. The Kenya Cup is a cornerstone of our domestic rugby structure, and this sponsorship will go a long way in ensuring that we deliver a well-organized and competitive season. KBL’s commitment to the sport is commendable, and we look forward to another thrilling Kenya Cup campaign.”
“The season has been long and with a lot of challenges, but we have managed to reach this point. All the teams are prepared to put on a good show and with partners such as Tusker coming on board for this final stretch, we are confident of both good rugby action as well as a great experience for the fans,” he added.
Speaking at the sponsorship announcement event, Tusker Marketing Manager Christine Kariuki emphasized the company’s role in promoting rugby.
“Over the years, we have remained committed to supporting rugby in Kenya, ensuring that players, teams, and fans continue to enjoy and grow with the sport. We are therefore proud to announce that Tusker will be supporting this year’s Kenya Cup by sponsoring the most crucial stages of the tournament—the Top Six Play-offs, the Semi-Finals, and the Finals. These are the moments that define the season, where teams fight for glory, and fans rally behind their favorite clubs,” she said.
“To support this, we are committing Ksh. 10 million to the KRU and this sponsorship will go towards ensuring that the events are well-executed, that players and teams have the best possible platform to showcase their talent, and that fans enjoy an unforgettable experience both on and off the pitch,” she added.
The Kenya Cup semi finals are ascheduled this Saturday,march 29th with top four teams teams facing off for a place in the final.
Defending champions, Kabras RFC, will host Nondescripts RFC at the Kakamega Showground, while KCB Rugby will welcome Menengai Oilers at the Ruaraka Grounds in Nairobi.
Nondescripts RFC secured their spot in the semis with an impressive 38-22 victory over Kenya Harlequins in the thrilling Ngong Road Derby, while Menengai Oilers made it to their fifth consecutive Kenya Cup semifinal after a convincing 38-18 win over Blak Blad in Nakuru.
The Kenya Cup final is scheduled April 12th at RFUEA grounds,Nairobi.