Counties have an opportunity to improve their own source revenue if a law is enacted to facilitate the branding of products according to their origin or communities.
Findings from an ongoing partnership between Equity Group, Murang’a County and the French Embassy have identified this gap, which partly limits how the devolved units, especially those known for agricultural produce, can brand themselves in the global space.
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Counties have an opportunity to improve their own source revenue if a law is enacted to facilitate the branding of products according to their origin or communities.
By Graham Kajilwa