On a busy afternoon in Nairobi’s Eastleigh, Gikomba or other markets, shoppers weave through crowded stalls, haggling for bargains in the traditional way. Yet just a few kilometers away, a different kind of marketplace is taking shape — one without noise, traffic, or queues. It lives on the internet, where entrepreneurs like Abdimalik Mohamed Issack, director of LiveMall, are betting that Kenyans will increasingly choose the click of a button over the bustle of the street.
For Abdimalik, e-commerce is more than a business idea; it is a response to the growing demand for convenience among Kenya’s expanding digital generation.
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On a busy afternoon in Nairobi’s Eastleigh, Gikomba or other markets, shoppers weave through crowded stalls, haggling for bargains in the traditional way. Yet just a few kilometers away, a different kind of marketplace is taking shape — one without noise, traffic, or queues. It lives on the internet, where entrepreneurs like Abdimalik Mohamed Issack, director of LiveMall, are betting that Kenyans will increasingly choose the click of a button over the bustle of the street.
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By Patrick Vidija