A new cultural awakening is taking shape, challenging stereotypes, rebuilding pride, and celebrating the richness of a community long overshadowed by negative stories.
At the centre of this movement is the Pokot Festival.
The cultural celebration is set to take place tomorrow at the Carnivore Grounds, Nairobi.
Founded by Brian Ruto, who also serves as its Chairman, the festival was born from a simple yet profound idea: to revive and preserve Pokot traditions that were slowly fading from memory.
“Growing up, I realised many of our songs, stories, and rituals were being lost,” he explains. “I wanted to create something that would bring our people together and remind us of the beauty of who we are.”
What began as a small community gathering has now blossomed into a major cultural event, a showcase of music, dance, art and storytelling that draws participants and visitors from across the region.
For Ruto, the festival’s deeper purpose is more than just a celebration, he calls it a transformation. It is about reclaiming identity and rewriting a story that has too often been told through the lens of conflict.
“For decades, the Pokot community has been unfairly defined by tales of banditry and violence,” he says.
“Through this festival, we are changing that narrative by highlighting our creativity, warmth, and unity. It’s time people saw the Pokot not as aggressors, but as artistes, innovators, and peacebuilders.”
At the centre of the festival lies its cultural performances especially traditional music and dance.
The iconic Sapana dance, once linked to initiation rites for young men, is now reinterpreted as a symbol of maturity, courage, and pride rather than warriorhood.
Youth troupes perform peace songs in Pokot, Swahili, and Turkana, blending ancient rhythms with modern beats.
Drums, calabashes, and horns accompany dances that celebrate rainmaking, farming, and communal feasts, each movement a vivid reminder of life’s interconnection.
Beyond entertainment, they also carries a social message one that speaks to education, peace and progress.
Ruto and his team are keen to challenge the misconception that the Pokot reject development. “Cultural pride does not mean resistance to progress,” he insists. “You can be modern and still be deeply proud of your heritage.”
Pokot women and girls are also at the heart of the festival, they will be showcasing beadwork, traditional songs, and dance, while also gaining a platform to market their crafts and connect with new opportunities.
“It’s not just about cultural expression,” says Daisy Lochilut, co-founder of the festival.
“It’s about empowerment. Our women are finding confidence, recognition, and economic independence through culture.”
In traditional Pokot society, men were celebrated as warriors and herders. Today, the festival reframes bravery not as the ability to fight, but the courage to pursue peace, mediate conflict, and protect life. It is a powerful reimagining of what it means to be a man in modern Pokot society.
By inviting neighbouring communities such as the Turkana, Marakwet and Ugandan groups, the festival fosters dialogue and reconciliation.
Through art, music, and storytelling, communities come together in neutral spaces, strengthening bonds and promoting mutual understanding.
Elders also play a vital role. Storytelling sessions bridge generations, as older members share proverbs, folktales and historical accounts that teach values like respect, courage, and unity.
Younger participants respond through drama and reflection circles, discussing how these traditions can thrive in modern times.
Looking to the future, Ruto envisions a festival that continues to grow both in scale and impact.
“We want to strengthen community participation, expand cultural education for our youth, and attract visitors from all over Kenya and beyond,” he says.
“A new Pokot narrative is one that celebrates our rich traditions while embracing education, innovation, and unity to shape a proud, progressive future,” he says.