Advocate
Calvin Omondi, More Classified CEO Willice Onyango, Founder & Director,
More Classified Mahat Abdi Dore, the MD, More Gulf Saudi Arabia Fauzia Saleh,
and Latifa Yahya, following the signing of a strategic partnership on January
Nairobi-based
digital marketing firm More Classifieds Agency is eyeing a piece of the Middle
East market in a news agreement with Saudi Arabian entrepreneur Fauzia Saleh Al
Sawaqi.
The firm says that
the agreement marks its expansion into the international markets.
The agreement,
signed in January will see the establishment of More Classifieds
Agency – Gulf Region, with operations scheduled to begin in March 2026.
Riyadh will serve
as the regional headquarters, positioning the Kenyan firm to tap into the wider
Gulf Cooperation Council (GCC) market.
Under the
arrangement, the Saudi partner will lead regional operations while leveraging
More Classifieds’ technology platform and marketing framework, branded the More
360 Degrees Marketing Model.
More Classifieds
managing director Mahat Abdi Dore pointed out that the move will raise the
competitiveness of Kenyan tech and digital firms beyond East Africa.
“The collaboration reflects the company’s
vision to empower businesses beyond borders through localized, data-driven and
affordable digital marketing solutions. The partnership combines More
Classifieds Agency’s platform technology and marketing expertise with Fauzia
Saleh Al Sawaqi regional insight and market leadership,” said Dore.
The services will
include business listings, digital advertising, content development and
data-driven marketing tools targeting enterprises across the Gulf.
The move
underscores the growing export of Kenyan digital services into international
markets, particularly the Middle East, which has become an increasingly
important destination for Kenyan firms in technology, financial services and
professional services.
Industry analysts
say such expansions help diversify Kenya’s export base beyond traditional
sectors such as agriculture and tourism, while showcasing locally developed
digital platforms on a global stage.
For Saudi Arabia,
the entry of a Kenyan digital marketing firm adds to the growing pool of
international service providers supporting the Kingdom’s private-sector
expansion and digitalisation agenda under Vision 2030.
Small and
medium-sized enterprises (SMEs) in the Kingdom and across the GCC are
increasingly seeking cost-effective digital marketing and visibility tools as
competition intensifies and consumer engagement shifts online.
The Riyadh launch
will serve as the first phase of More Classifieds Agency’s Gulf expansion, with
plans to roll out services in other GCC countries in later stages.
Founded in
Nairobi, More Classifieds Agency Ltd operates the More.co.ke business directory
and focuses primarily on digital visibility and marketing solutions for small
and medium-sized businesses.
As Kenyan firms
continue to look outward for growth, the expansion highlights a broader trend
of home-grown digital platforms scaling into high-value international markets,
particularly in the Middle East.