Music lovers and vinyl enthusiasts are set for a nostalgic and immersive experience as Real Vinyl Guru hosts this year’s World Record Store Day tomorrow (April 18) at the New Kenyatta Market in Nairobi.
World Record Store Day, launched in 2008, is a global celebration dedicated to honouring the culture of independently owned record stores and the enduring appeal of physical music formats. Marked twice a year; in April and on Black Friday, the event brings together fans, artists, and collectors across the world.
In Kenya, Real Vinyl Guru is once again leading the charge, opening its doors to celebrate African musical heritage while inspiring a new generation to reconnect with analog sound.
Founded in 1989 by James Rugami following his transition from a DJ career, Real Vinyl Guru has evolved into more than just a record store. It now stands as a cultural archive and a hub for preserving African music history.
Speaking ahead of the event, Rugami expressed excitement about this year’s edition, which marks the seventh time the store is hosting the celebration.
“Welcome to the seventh edition of World Record Store Day at the New Kenyatta Market. It will be a wonderful experience bringing together fans and artistes to enjoy live performances and discounted record prices,” he said.
The event promises a vibrant mix of activities, including live music performances, traditional dance showcases, art displays, and a curated selection of vinyl records at discounted prices.
Attendees are also encouraged to bring along their turntables for on-site restoration and servicing, adding a practical element to the celebration for collectors and hobbyists.
The concept of Record Store Day was first developed in the United States by independent record store owners as a way to celebrate and support small music retailers. Since its official launch in 2008 in California, it has grown into a worldwide movement embraced by music communities everywhere.
Locally, anticipation is already building, with fans expressing excitement online and pledging to attend with their vinyl collections in hand.
Entry to the Nairobi event will be through a donation of Sh500, with organisers promising a rich cultural experience blending music, food, art, and community.
As vinyl continues to enjoy a global resurgence, events like this serve as a reminder that, even in the digital age, the warmth and authenticity of analog sound still holds a special place in the hearts of music lovers.

