Veteran musician Nameless is taking an unconventional route to build momentum for his upcoming Nameless@25 concert, by teaching fans the correct lyrics to his classic hits.
In a series of posts and reels on his Instagram page, he has been engaging fans for weeks now urging them to revisit and correctly sing along to songs that defined Kenya’s early 2000s music scene.
The initiative has brought about nostalgia among fans who have for years sung along, sometimes inaccurately, to his earlier hits.
Clips circulating online show him breaking down lines, prompting fans to relearn verses word for word in preparation for the anniversary concert.
This also comes a few weeks after Nameless and Wahu partnered with a global literacy initiative designed to build children’s literacy skills.
The Switch On-Read On global literacy initiative driving innovative approaches to children’s reading, was officially launched in Kenya in partnership with Akili TV.
The couple say the initiative aligns with their values and experience, adding that they have always invested in their children’s education and development.TV & Video
“As an artiste and video editor, I have always been fascinated by subtitles. I have realised that many fans never fully caught our earlier lyrics simply because subtitles weren’t a thing added onto music videos years back. The reality is that reading through subtitles naturally builds literacy. That’s why partnering with Switch On-Read On matters to us as it speaks directly to Kenyan families and to our fans,” Nameless said.
“Reading is the foundation of how children learn, express themselves and understand the world. As parents, we’re constantly looking for ways to make learning feel natural and enjoyable at home. Read Along Hour does exactly that, turning everyday TV time into an opportunity for growth. When children see reading reflected in the content they love and parents feel empowered to be part of that journey, the impact is lasting,” said Wahu.
The move appears to be both playful and strategic.
Nameless, born David Mathenge, is marking 25 years in the industry with a major concert set for August 15 at Carnivore Grounds in Nairobi.
But beyond promotion, the lyric-teaching campaign taps into a deeper moment one where audiences are being invited to reconnect with the authenticity of local music.