Close Menu
  • Home
  • Kenya News
  • World News
  • Politics
  • Business
  • Opinion
  • Columnists
  • Entertainment
  • Sports
    • Football
    • Athletics
    • Rugby
    • Golf
  • Lifestyle & Travel
    • Travel
  • Gossip
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
News CentralNews Central
Subscribe
  • Home
  • Kenya News
  • World News
  • Politics
  • Business
  • Opinion
  • Columnists
  • Entertainment
  • Sports
    1. Football
    2. Athletics
    3. Rugby
    4. Golf
    5. View All

    Kisumu woman begins hugging pillar for 72 hours in honour of Raila

    October 10, 2026

    Identify disruptive impacts of Lamu refinery, find solutions

    October 10, 2026

    Actress Nice Githinji becomes East Africa’s first certified intimacy coordinator

    October 10, 2026

    IEBC should make it clear who is eligible to vote and where in 2027

    October 10, 2026

    Kisumu woman begins hugging pillar for 72 hours in honour of Raila

    October 10, 2026

    Identify disruptive impacts of Lamu refinery, find solutions

    October 10, 2026

    Actress Nice Githinji becomes East Africa’s first certified intimacy coordinator

    October 10, 2026

    IEBC should make it clear who is eligible to vote and where in 2027

    October 10, 2026

    Kisumu woman begins hugging pillar for 72 hours in honour of Raila

    October 10, 2026

    Identify disruptive impacts of Lamu refinery, find solutions

    October 10, 2026

    Actress Nice Githinji becomes East Africa’s first certified intimacy coordinator

    October 10, 2026

    IEBC should make it clear who is eligible to vote and where in 2027

    October 10, 2026

    Kisumu woman begins hugging pillar for 72 hours in honour of Raila

    October 10, 2026

    Identify disruptive impacts of Lamu refinery, find solutions

    October 10, 2026

    Actress Nice Githinji becomes East Africa’s first certified intimacy coordinator

    October 10, 2026

    IEBC should make it clear who is eligible to vote and where in 2027

    October 10, 2026

    Kisumu woman begins hugging pillar for 72 hours in honour of Raila

    October 10, 2026

    Identify disruptive impacts of Lamu refinery, find solutions

    October 10, 2026

    Actress Nice Githinji becomes East Africa’s first certified intimacy coordinator

    October 10, 2026

    IEBC should make it clear who is eligible to vote and where in 2027

    October 10, 2026
  • Lifestyle & Travel
    1. Travel
    2. View All

    Kisumu woman begins hugging pillar for 72 hours in honour of Raila

    October 10, 2026

    Identify disruptive impacts of Lamu refinery, find solutions

    October 10, 2026

    Actress Nice Githinji becomes East Africa’s first certified intimacy coordinator

    October 10, 2026

    IEBC should make it clear who is eligible to vote and where in 2027

    October 10, 2026

    Kisumu woman begins hugging pillar for 72 hours in honour of Raila

    October 10, 2026

    Identify disruptive impacts of Lamu refinery, find solutions

    October 10, 2026

    Actress Nice Githinji becomes East Africa’s first certified intimacy coordinator

    October 10, 2026

    IEBC should make it clear who is eligible to vote and where in 2027

    October 10, 2026
  • Gossip
News CentralNews Central
Home»Opinion»Beyond 'serikali saidia': Why businesses, households can't ignore El Nio threat
Opinion

Beyond 'serikali saidia': Why businesses, households can't ignore El Nio threat

By By Kieran GoddenOctober 10, 2026No Comments9 Mins Read
Share Facebook Twitter Pinterest Copy Link LinkedIn Tumblr Email VKontakte Telegram Reddit WhatsApp
Beyond 'serikali saidia': Why businesses, households can't ignore El Nio threat
Share
Facebook Twitter Pinterest Email Copy Link LinkedIn Tumblr Reddit VKontakte Telegram WhatsApp

Audio By Vocalize

An aerial view of the swollen Lake Baringo which has submerged homes, farms and roads. [Kipsang Joseph, Standard]

Over the past few years, we have experienced significant variations in our climate, from droughts to heavy rainfall. 

A dry cycle followed by heavy storms has led to disaster each time. We see homes and businesses flooded, roads washed away, livelihoods disrupted, and property destroyed. 

Then the questions begin: Where is the government? What is the government doing? Why were we not prepared?

And rightly so. The government has a critical role to play in protecting citizens. It must invest in infrastructure, maintain drainage systems, provide reliable early warnings, coordinate emergency response and support communities when disasters strike.

But there is another question we need to ask: what are we doing to protect ourselves?

El Niño is almost here, and this time the warning signs are impossible to ignore. The World Meteorological Organisation says the El Niño is firmly established and expected to strengthen further, potentially reaching very strong intensity towards the end of the year. It also puts the likelihood of the phenomenon persisting through to February 2027 at nearly 100 per cent. 

For East Africa, October to December is a particularly important rainfall period, and all the reliable data indicates that rainfall could be 60 per cent to 80 per cent higher than normal across much of the region.

The scale of the potential impact in Kenya should make us sit up. The Kenya Red Cross has warned that 46 of the country’s 47 counties are at risk, with more than two million people potentially negatively affected by the expected long rainy season due to El Niño.

These are not numbers we should read and then simply wait to see what happens.

A weather forecast gives us something that victims of a disaster often do not have – time.

Time to clear drainage around our homes and businesses. Time to inspect roofs, walls and electrical systems. Time to move valuables and important documents away from areas vulnerable to flooding. Time for businesses to review their continuity plans and think about how they would operate if their premises, stock or supply chains were disrupted.

And importantly, time to think about our financial protection. There is a tendency in Kenya to think about insurance after something has gone wrong. 

We lose property and then start asking whether it was insured. A business is disrupted and only then do we consider what that interruption means financially.

By then, the risk has already become a loss. Insurance cannot stop El Niño. It cannot prevent flooding or replace the responsibility of government to build and maintain resilient infrastructure. But appropriate insurance can help protect the financial progress that individuals and businesses have spent years building.

For a family, losing a home, vehicle, or other valuable property can mean diverting savings meant for education, a business or another important goal. For a small business, damaged stock and equipment can be accompanied by lost income and continuing expenses. Without adequate protection, recovery can mean starting again from scratch.

That is the part of the El Niño conversation we need to have more openly.

Preparedness is not only about surviving the event. It is also about being able to recover from it.

This does not mean waiting for government to solve every problem, nor does it mean suggesting that individuals can prepare their way out of every disaster. 

The government, businesses, communities and citizens each have responsibilities. Authorities must continue investing in infrastructure and early-warning systems. 

Citizens must stop treating drainage channels as dumping grounds and take reasonable steps to protect their homes and property. Businesses must understand their vulnerabilities and have plans for disruption.

And insurers have a responsibility too: to make protection easier to understand, more accessible and more relevant to the risks people actually face. Insurers also provide valuable advice to help businesses, especially with risk management and mitigation.

We need to move away from seeing insurance as something you buy because a bank requires it or something you claim after a disaster. It should be part of a broader culture of risk management and financial planning.

Because the uncomfortable truth is that serikali saidia (government, help) cannot be our only disaster preparedness strategy.

We should absolutely hold government accountable for the things it must do. But accountability cannot replace personal responsibility. 

We cannot wait for the water to enter the house before asking whether we should have moved the valuables. We cannot wait for business to close before asking how it will survive the interruption. And we cannot wait until after a loss to discover that we were not adequately protected.

The warning has been given. The forecasts are available. The risks are increasingly clear.

So the question for every household and every business is simple: if the rain comes as forecast, are you prepared? We have time to act.
Let us not wait for disaster to teach us the cost of being unprepared.

– Kieran Godden is the Group Chief Executive, Liberty Kenya Holdings



Support Independent Journalism

Stand With Bold Journalism.
Stand With The Standard.

Journalism can’t be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.

Continue
→

Pay via

Secure Payment

Kenya’s most trusted newsroom since 1902

Over the past few years, we have experienced significant variations in our climate, from droughts to heavy rainfall. 

A dry cycle followed by heavy storms has led to disaster each time. We see homes and businesses flooded, roads washed away, livelihoods disrupted, and property destroyed. 

Then the questions begin: Where is the government? What is the government doing? Why were we not prepared?
And rightly so. The government has a critical role to play in protecting citizens. It must invest in infrastructure, maintain drainage systems, provide reliable early warnings, coordinate emergency response and support communities when disasters strike.

But there is another question we need to ask: what are we doing to protect ourselves?
El Niño is almost here, and this time the warning signs are impossible to ignore. The World Meteorological Organisation says the El Niño is firmly established and expected to strengthen further, potentially reaching very strong intensity towards the end of the year. It also puts the likelihood of the phenomenon persisting through to February 2027 at nearly 100 per cent. 

For East Africa, October to December is a particularly important rainfall period, and all the reliable data indicates that rainfall could be 60 per cent to 80 per cent higher than normal across much of the region.

The scale of the potential impact in Kenya should make us sit up. The Kenya Red Cross has warned that 46 of the country’s 47 counties are at risk, with more than two million people potentially negatively affected by the expected long rainy season due to El Niño.
These are not numbers we should read and then simply wait to see what happens.

A weather forecast gives us something that victims of a disaster often do not have – time.
Time to clear drainage around our homes and businesses. Time to inspect roofs, walls and electrical systems. Time to move valuables and important documents away from areas vulnerable to flooding. Time for businesses to review their continuity plans and think about how they would operate if their premises, stock or supply chains were disrupted.

And importantly, time to think about our financial protection. There is a tendency in Kenya to think about insurance after something has gone wrong. 

We lose property and then start asking whether it was insured. A business is disrupted and only then do we consider what that interruption means financially.
By then, the risk has already become a loss. Insurance cannot stop El Niño. It cannot prevent flooding or replace the responsibility of government to build and maintain resilient infrastructure. But appropriate insurance can help protect the financial progress that individuals and businesses have spent years building.

For a family, losing a home, vehicle, or other valuable property can mean diverting savings meant for education, a business or another important goal. For a small business, damaged stock and equipment can be accompanied by lost income and continuing expenses. Without adequate protection, recovery can mean starting again from scratch.
Stay informed. Subscribe to our newsletter
That is the part of the El Niño conversation we need to have more openly.
Preparedness is not only about surviving the event. It is also about being able to recover from it.

This does not mean waiting for government to solve every problem, nor does it mean suggesting that individuals can prepare their way out of every disaster. 

The government, businesses, communities and citizens each have responsibilities. Authorities must continue investing in infrastructure and early-warning systems. 

Citizens must stop treating drainage channels as dumping grounds and take reasonable steps to protect their homes and property. Businesses must understand their vulnerabilities and have plans for disruption.

And insurers have a responsibility too: to make protection easier to understand, more accessible and more relevant to the risks people actually face. Insurers also provide valuable advice to help businesses, especially with risk management and mitigation.

We need to move away from seeing insurance as something you buy because a bank requires it or something you claim after a disaster. It should be part of a broader culture of risk management and financial planning.

Because the uncomfortable truth is that serikali saidia (government, help) cannot be our only disaster preparedness strategy.

We should absolutely hold government accountable for the things it must do. But accountability cannot replace personal responsibility. 

We cannot wait for the water to enter the house before asking whether we should have moved the valuables. We cannot wait for business to close before asking how it will survive the interruption. And we cannot wait until after a loss to discover that we were not adequately protected.

The warning has been given. The forecasts are available. The risks are increasingly clear.

So the question for every household and every business is simple: if the rain comes as forecast, are you prepared? We have time to act.

Let us not wait for disaster to teach us the cost of being unprepared.

– Kieran Godden is the Group Chief Executive, Liberty Kenya Holdings

Published Date: 2026-10-10 14:40:37
Author:
By Kieran Godden
Source: The Standard
By Kieran Godden

Add A Comment
Leave A Reply Cancel Reply

News Just In

Kisumu woman begins hugging pillar for 72 hours in honour of Raila

October 10, 2026

Identify disruptive impacts of Lamu refinery, find solutions

October 10, 2026

Actress Nice Githinji becomes East Africa’s first certified intimacy coordinator

October 10, 2026

IEBC should make it clear who is eligible to vote and where in 2027

October 10, 2026
Crystalgate Group is digital transformation consultancy and software development company that provides cutting edge engineering solutions, helping companies and enterprise clients untangle complex issues that always emerge during their digital evolution journey. Contact us on https://crystalgate.co.ke/
News Central
News Central
Facebook X (Twitter) Instagram WhatsApp RSS
Quick Links
  • Kenya News
  • World News
  • Politics
  • Business
  • Opinion
  • Columnists
  • Entertainment
  • Gossip
  • Lifestyle & Travel
  • Sports
  • About News Central
  • Advertise with US
  • Privacy Policy
  • Terms & Conditions
  • Contact Us
About Us
At NewsCentral, we are committed to delivering in-depth journalism, real-time updates, and thoughtful commentary on the issues that matter to our readers.
© 2026 News Central.
  • Advertise with US
  • Privacy Policy
  • Terms & Conditions
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.