JustBiko went viral for mimicking former Education Cabinet Secretary Fred Matiang’i and started to incorporate dance into his videos.
He says dancing to what the song was saying became gold.
We know you as a digital content creator, dancer and marketer. Other than that, who is Biko offline?
Biko is a family- and friend-orientated individual. I would describe myself as a lover of life and simply a guy who is curious about how life can be better and more fully explored for the betterment of the human race.
Where and what did you study at university?
I studied Journalism and Strategic Public Relations at Multimedia University of Kenya, specialising in broadcast journalism.
What was your favourite and least favourite unit while on campus?
To be honest, I low-key enjoyed most of my units on campus, and I don’t think I can pinpoint an actual favourite or least favourite.
However, if I had to mention one, my favourite would be Radio Production.
Who was your favourite lecturer, and who was your least favourite?
My favourite lecturer was called Mercylyn. I hope I haven’t butchered the spelling of her name.
She was real, practical and straightforward, and I liked that about her. As for my least favourite, I don’t really recall anyone who stood out.
How was campus life generally?
Campus life was really interesting. Now that I’m no longer on campus, I can reflect on how beautiful both the highs and lows were and how essential they were to shaping who I am today.
Life on campus was exciting because I got to share it with people from different walks of life and with different personalities. I learnt how to navigate relationships and coexist with all kinds of people. I can’t complain much about campus life.
How did you make money while on campus?
I was really broke on campus. I tried doing photography within the campus grounds, sometimes charging people just Sh300 for a set of five pictures.
At least that helped supplement the pocket money I received from my parents.
I also did nails, and yes, people still wonder how I managed that, but I was and still am a good nail technician. This skill helped me a lot because it was reasonably profitable and brought me plenty of referrals.
How was dating on campus?
It was one of the most difficult activities one could engage in. With my limited resources, I tried to avoid it as much as possible.
What do you think of campus relationships?
In my honest opinion, they are really beautiful and pleasing to the eye, but they often lack purpose, and most are built on weak values. I appreciate them mainly for the opportunity to learn and understand yourself better, as well as identify your flaws and work on improving yourself.
Where did you hang out at weekends?
I enjoyed going out to events and shows. Sometimes, I would be on campus or anywhere else I could watch football matches.
What did you do in your free time?
I enjoyed shooting videos and taking pictures. In my free time, I would create content, learn how best to edit it and generally do things along those lines.
Which classmates will you never forget?
I’ll mention two of them: Presley Maina and Kelvin Miradi. I’m even laughing just mentioning them. These two would have a really good time throughout the semester, sometimes skipping even 75 per cent of their classes, yet somehow never getting supplementary examinations.
They graduated with high honours and are still two of my best friends to date. Shout-out to them!
How did you get into creating skits and parodies, and when did you realise that people were beginning to connect with your content?
I’ve been creating content for the past six years. I used to make YouTube vlogs on my best friend Charles Kavithi’s page (I’m telling him to get back on YouTube!), and it was through that experience that I realised I had the ability to create skits and parodies.
I realised people were connecting with me when I blew up in 2025. The love and appreciation I received showed me just how relatable my content was and how connected I had become to my audience.
A lot of your content involves interpreting songs and acting out the lyrics. How did that idea come about, and how do you decide which songs to interpret or dramatise?
It all started when I went viral for mimicking former Education Cabinet Secretary Fred Matiang’i. I maintained the Matiang’i character for a while because that was what people knew me for. However, I knew the character wouldn’t have longevity in my career, so I started incorporating dance into my videos.
It wasn’t just about dancing; I would dance to exactly what the song was saying, and that became gold. I decided to focus exclusively on Kenyan music because that’s what I understood best. That’s how I choose the songs to interpret. I go for music I like and can relate to.