Kenya’s economic landscape is often overshadowed by political instability and financial uncertainty. With an unemployment rate of 12.7 per cent and youth unemployment soaring to 67 per cent, aspiring entrepreneurs may feel discouraged by the seemingly insurmountable challenges ahead. However, beneath these difficulties lie untapped opportunities waiting for bold, strategic thinkers to seize them. True entrepreneurship thrives in adversity—where others see obstacles, visionaries see opportunities. In an ideal world, economies flourish, political climates remain stable, and business endeavours unfold seamlessly. However, as Sunny Bindra aptly observes, “A perfect world does not exist. Our messy, unpredictable, uncertain world is all we…