Audio By Vocalize Tourists observe antelopes in Kenya’s savanna. [courtesy] When the global tourism industry gathers in Nairobi for the 16th Magical Kenya Travel Expo (MKTE), from October 6 to 8, 2026, the conversation will be about more than where people travel. It will also be about how travellers discover destinations, make decisions, convert interest into bookings, and how countries use data to compete more intelligently. That is why the theme of MKTE 2026, ‘Digital Transformation and Artificial Intelligence: Shaping the Future of Tourism ‘, is both timely and consequential. The Expo will bring together tourism businesses and professionals from…
Author: By June Chepkemei
Tourists watch the wildebeest migration at Maasai Mara in Narok County. [File, Standard] This year began with a call to Kenyans and our visitors to embrace Destination Kenya more boldly than ever before, a call for adventure and a renewed appreciation of the extraordinary experiences that lie within our borders. Kenya has long been celebrated as the home of safari and beaches, from the breathtaking drama of the wildebeest migration in the Maasai Mara to the serenity of our white sandy beaches along the coast. Yet these iconic attractions represent just a fraction of who we are. As we seek…